giusec, Author at Content Marketing Across Borders
Amazon.com: The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies (9780852941348): Les Binet, Peter Field: Books
The Wrong and the Short of it | WARC
The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies: Les Binet, Peter Field: 9780852941348: Amazon.com: Books
Advertising Effectiveness for dot coms. By Les Binet and Peter Field | Thinkbox
Charts every advertiser should cherish Les Binet The
91 Acquisitions ideas in 2021 | listening tools, behavioral targeting, behavioral techniques
Strategy Kernel: a model for Marketers to follow
The great balancing act: The long and short of B2B marketing
Waarom investeren in de branding van je bedrijf? Zo doet Amazon het! - MICwatching.nl
The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies: Binet, Les, Field, Peter: Amazon.com.au: Books
Peter Field on maximising campaign efficiency using the IPA Effective…
The Wrong and the Short of it | WARC
researching | MEDIATION
How long term brand building drives profitability
Creative Integrated Brand Campaigns - Silver Bullet
A Map of Modern Brand Building. In a connected world where new forces… | by David J Carr | Medium
An exclusive look at Binet and Field's new B2B marketing research | The Drum
Marketers' obsession with ROI and short-termism undermining growth' - Peter Field - AdNews
An exclusive look at Binet and Field's new B2B marketing research | The Drum
The Wrong and the Short of it | WARC
